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From powerful reds to crisp whites – these are the grapes that shape the world of wine


Behind every bottle of wine lies a story, a landscape, and above all – a grape. Although there are thousands of grape varieties across the globe, just a few dominate the world’s vineyards. Here are the three most widely planted and influential grape varieties – and how they differ when it comes to both quantity and quality.

1. Cabernet Sauvignon – structure, power, and aging potential

Cabernet Sauvignon is arguably the most famous red grape in the world. It produces wines with deep color, high acidity, and firm tannins – characteristics that make them excellent for aging. The flavor profile is marked by blackcurrant, cedar, tobacco, and sometimes green bell pepper.
Originating in Bordeaux, where it is often blended with Merlot and Cabernet Franc, Cabernet Sauvignon is now grown almost everywhere – from Napa Valley to Chile, South Africa, and Australia – each region giving it a distinct expression influenced by its climate and terroir.

2. Merlot – soft, round, and fruit-forward elegance

Merlot is another iconic red grape, loved for its smooth texture and generous fruitiness. It produces wines rich in plum, dark berries, and chocolate notes and is often used to soften Cabernet Sauvignon in classic Bordeaux blends.
Today, Merlot is produced worldwide – from Tuscany to California – and its approachable style makes it a favorite among both winemakers and wine drinkers seeking full-bodied yet silky wines.

3. Airén – the hidden giant of Spain

Airén is a white grape rarely seen on wine lists, yet it ranks among the most cultivated varieties globally due to vast plantings in Spain’s dry La Mancha region. Traditionally used for simple table wines and Spanish brandy, Airén thrives in hot, arid conditions.
Although not associated with fine wines, Airén plays an important role in the global wine industry, symbolizing how climate and tradition shape the grapes chosen for production.

When volume meets quality

In terms of sheer volume, Airén, Cabernet Sauvignon, and Merlot dominate the world’s vineyards. But if we look solely at quality wine production – wines crafted with precision, terroir, and aging potential – the picture changes. Then, Cabernet Sauvignon, Merlot, and Pinot Noir take the lead.
Pinot Noir is renowned for its elegance and complexity, but also its sensitivity in the vineyard. It is responsible for some of the world’s most celebrated wines, especially from Burgundy, as well as from regions like New Zealand, Oregon, and Germany.

From terroir to tradition

Together, these grapes reflect the full spectrum of wine – from collectible cellar treasures to easy-drinking everyday bottles. Cabernet Sauvignon represents power, Merlot brings balance, Pinot Noir adds finesse, and Airén preserves tradition. Four unique expressions united by one passion: the love of wine’s origin.

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